Month: September 2019

social media for businesses

Why does my business need social media accounts?

Social media might seem like it’s just a fun platform for people to socialize and connect, but it’s actually a powerful business tool. Social media can help you increase traffic, improve your SERP (search engine rankings), increase referrals, and engage with potential customers. In fact, the Social Media Examiner, a marketing society that constantly analyzes the …

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Blog article benefits

Do I really need a BLOG on my website?

We’re often asked by HVAC clients if they need a blog on their website. The short answer – YES. Here are the top three reasons that blogging benefits your HVAC or contractor company: HVAC BLOGS HELP TO BUILD TRUST The more that consumers (potential customers) see that a company is knowledgeable, trustworthy, and reputable (and …

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decision making

Understanding today’s modern buyer of HVAC and plumbing services

Not so long ago, the decision-making process of the average buyer of plumbing services was relatively linear. Customers experienced a plumbing issue, went to the yellow pages or called a friend for a referral, then followed a predictable path that ended with a sale. That’s no longer true for most customer acquisitions. The modern sales …

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Why your HVAC website should have more than 4-5 pages

The typical HVAC or Plumbing website has 4-5 pages (Home – About – Services  – Contact). Yet, if you’re like most contractors, you offer a broad range of services – including storm drainage solutions, regular HVAC maintenance, HVAC repairs, ductless systems, emergency services, AC and furnace installation, just to name a few. Add pages for …

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