Month: December 2019

The Power of Accurate NAP-ping

NAP stands for name, address, phone number and it is critical for businesses that want to rank well in the local organic search results. Why? Because search engines like Google take accurate NAP data into account when determining which companies they trust to show in specific geo-targeted searches. When it comes to the Internet, Google …

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photography

A Picture is Worth a Thousand Words: Website Photography

For years I’ve been urging small business owners to invest in great photography, especially (positive) photos of the business owners and their smiling teams. Why? Photos increase connectivity. They add authenticity to your digital media and website, telling your customers, “We’re real, we enjoy what we do and you can count on us.” Sure, that …

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HVAC google search

How Are New Customers Finding You? The Latest on Google Searches

Nearly 80 percent of prospective customers start their journey for finding services in the local market with Google searches. It’s where customers are searching for just about everything –  including HVAC contractors, plumbers and other service contractors. They’ll check out companies’ review ratings, how many reviews each company has received, then most likely visit their …

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