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Blog article benefits

Do I really need a BLOG on my website?

We’re often asked by HVAC clients if they need a blog on their website. The short answer – YES. Here are the top three reasons that blogging benefits your HVAC or contractor company: HVAC BLOGS HELP TO BUILD TRUST The more that consumers (potential customers) see that a company is knowledgeable, trustworthy, and reputable (and …

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decision making

Understanding the Modern Buyer of Plumbing Services

Not so long ago, the decision-making process of the average buyer of plumbing services was relatively linear. Customers experienced a plumbing issue, went to the yellow pages or called a friend for a referral, then followed a predictable path that ended with a sale. That’s no longer true for most customer acquisitions. The modern sales …

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Why Your HVAC or Plumbing Website Should be More than 4-5 Pages

The typical HVAC or Plumbing website has 4-5 pages (Home – About – Services  – Contact). Yet, if you’re like most contractors, you offer a broad range of services – including storm drainage solutions, regular HVAC maintenance, HVAC repairs, ductless systems, emergency services, AC and furnace installation, just to name a few. Add pages for …

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A Breakdown of Google Search Results by seelutions Contractor Marketing

Are you curious how “search results” work on Google? Do you wonder why your business is not showing up on page one when searching for your services within your market area? I hope this diagram of a search query for “HVAC Chesapeake” on Google on December 18, 2018, helps you understand the breakdown of what …

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roof damage

5 ways to help prevent roof damage in winter – seelutions Roofer Marketing

The middle of January is the worst time to discover that your roof is damaged and leaking. In spring, when the snow starts to melt, you’ll quickly find the problem has worsened. To help prevent damage to your roof this winter, here are five things you should do before the first heavy snowfall hits. 1. Clean out …

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9 Tips to save - seelutions

9 DIY Tips to Lower Your Heating Bill this Winter | seelutions HVAC Marketing – Branding – SEO

It’s only January, and already arctic gales have caused sub-zero windchill readings as far south as balmy Georgia and Alabama! Up in the northeast and midwest, the windchill factor recently dropped to -36F, cold enough to close schools and cause potentially life-threatening exposure conditions. We seek shelter in the snug coziness of home. But how snug is …

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Plumber tips by seelutions

100 Plumbing tips from Plumber Marketing by seelutions

Repair leaky faucets promptly; a leaky faucet wastes gallons of water in a short period. Insulate your electric hot-water storage tank and pipes, but be careful not to cover the thermostat. Insulate your gas or oil hot-water storage tank and pipes, but be careful not to cover the water heater’s top, bottom, thermostat or burner compartment; …

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Favicons equal power

FAVICON LOGOS = POWER

Favicon logo designs have become one of the most powerful marketing tools today and most people do not even know what they are. Well, you see them everywhere! You see them so often now that you probably have become blinded by their market presence and domination. These little designs are fueling the success of the …

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Ready for Recession

HVAC Contractors Discuss How to Stay Profitable in an Unstable Economy

A firm grasp on expenses and steady demand for repairs can help in a downturn Nicole Krawcke Economic forecasters have earned a bad rap when it comes to predicting recessions in the market. Then again, if it were easy to predict the future, everyone would do it. According to the National Bureau of Economic Research, the U.S. …

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