seelutions

What you need to know about websites and domain names

Are you thinking about starting your own business? Perhaps you’ve had a business for some time now but you don’t have a website? Choosing the right domain name can go a long way if you are a business looking to increase sales. Your website and domain name are the foundation of your digital presence – …

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holiday marketing ideas

Four must-haves for your HVAC holiday marketing strategy

Use these four tips to make your HVAC holiday marketing strategy merry and bright. Your holiday marketing strategy can be the gift that keeps on giving you new customers into next year. Must-haves for your holiday marketing strategy  Set aside planning time, offer incentives, make connections and send out strategic email marketing campaigns. Planning time  …

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How to Attract More HVAC and Plumbing Customers

You own an HVAC or plumbing business, and you’ve got a steady stream of customers on annual maintenance plans. But, the last piece of the puzzle is missing. You wonder how you can best capture new customers. As Bob Dylan said, “The times they are a-changin’,” and that rings true for how you market your …

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Remove a Google Review

How to Remove an Unfair (Bad) Review on Google

DON’T PANIC. Sure, a ONE STAR REVIEW can be a business owner’s nightmare. After all, you place a high value on customer service and quality products.  And now, your hard-earned prized reputation is tarnished!  Not to mention, positive reviews are part of Google’s search algorithm, and it pulls not just Google reviews, but Facebook, Yelp, …

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Six marketing strategies to grow my HVAC or contractor business

Today’s business owners are continually looking for the most effective and relevant marketing strategies that will best grow their business.  As short as ten years ago, customer acquisition was much more linear. Today, there are multiple touch points and multiple strategies. If you’d like to focus your time on the top six, take a few …

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social media for businesses

Why does my business need social media accounts?

Social media might seem like it’s just a fun platform for people to socialize and connect, but it’s actually a powerful business tool. Social media can help you increase traffic, improve your SERP (search engine rankings), increase referrals, and engage with potential customers. In fact, the Social Media Examiner, a marketing society that constantly analyzes the …

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Blog article benefits

Do I really need a BLOG on my website?

We’re often asked by HVAC clients if they need a blog on their website. The short answer – YES. Here are the top three reasons that blogging benefits your HVAC or contractor company: HVAC BLOGS HELP TO BUILD TRUST The more that consumers (potential customers) see that a company is knowledgeable, trustworthy, and reputable (and …

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decision making

Understanding today’s modern buyer of HVAC and plumbing services

Not so long ago, the decision-making process of the average buyer of plumbing services was relatively linear. Customers experienced a plumbing issue, went to the yellow pages or called a friend for a referral, then followed a predictable path that ended with a sale. That’s no longer true for most customer acquisitions. The modern sales …

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