Marketing

How to Attract More HVAC and Plumbing Customers

You own an HVAC or plumbing business, and you’ve got a steady stream of customers on annual maintenance plans. But, the last piece of the puzzle is missing. You wonder how you can best capture new customers. As Bob Dylan said, “The times they are a-changin’,” and that rings true for how you market your …

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Remove a Google Review

How to Remove an Unfair (Bad) Review on Google

DON’T PANIC. Sure, a ONE STAR REVIEW can be a business owner’s nightmare. After all, you place a high value on customer service and quality products.  And now, your hard-earned prized reputation is tarnished!  Not to mention, positive reviews are part of Google’s search algorithm, and it pulls not just Google reviews, but Facebook, Yelp, …

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Six marketing strategies to grow my HVAC or contractor business

Today’s business owners are continually looking for the most effective and relevant marketing strategies that will best grow their business.  As short as ten years ago, customer acquisition was much more linear. Today, there are multiple touch points and multiple strategies. If you’d like to focus your time on the top six, take a few …

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social media for businesses

Why does my business need social media accounts?

Social media might seem like it’s just a fun platform for people to socialize and connect, but it’s actually a powerful business tool. Social media can help you increase traffic, improve your SERP (search engine rankings), increase referrals, and engage with potential customers. In fact, the Social Media Examiner, a marketing society that constantly analyzes the …

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Blog article benefits

Do I really need a BLOG on my website?

We’re often asked by HVAC clients if they need a blog on their website. The short answer – YES. Here are the top three reasons that blogging benefits your HVAC or contractor company: HVAC BLOGS HELP TO BUILD TRUST The more that consumers (potential customers) see that a company is knowledgeable, trustworthy, and reputable (and …

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decision making

Understanding today’s modern buyer of HVAC and plumbing services

Not so long ago, the decision-making process of the average buyer of plumbing services was relatively linear. Customers experienced a plumbing issue, went to the yellow pages or called a friend for a referral, then followed a predictable path that ended with a sale. That’s no longer true for most customer acquisitions. The modern sales …

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Why your HVAC website should have more than 4-5 pages

The typical HVAC or Plumbing website has 4-5 pages (Home – About – Services  – Contact). Yet, if you’re like most contractors, you offer a broad range of services – including storm drainage solutions, regular HVAC maintenance, HVAC repairs, ductless systems, emergency services, AC and furnace installation, just to name a few. Add pages for …

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9 Tips to save - seelutions

9 DIY Tips to Lower Your Heating Bill this Winter | seelutions HVAC Marketing – Branding – SEO

It’s only January, and already arctic gales have caused sub-zero windchill readings as far south as balmy Georgia and Alabama! Up in the northeast and midwest, the windchill factor recently dropped to -36F, cold enough to close schools and cause potentially life-threatening exposure conditions. We seek shelter in the snug coziness of home. But how snug is …

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Favicons equal power

FAVICON LOGOS = POWER

Favicon logo designs have become one of the most powerful marketing tools today and most people do not even know what they are. Well, you see them everywhere! You see them so often now that you probably have become blinded by their market presence and domination. These little designs are fueling the success of the …

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