Plumber Marketing

How to Attract More HVAC and Plumbing Customers

You own an HVAC or plumbing business, and you’ve got a steady stream of customers on annual maintenance plans. But, the last piece of the puzzle is missing. You wonder how you can best capture new customers. As Bob Dylan said, “The times they are a-changin’,” and that rings true for how you market your …

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Six marketing strategies to grow my HVAC or contractor business

Today’s business owners are continually looking for the most effective and relevant marketing strategies that will best grow their business.  As short as ten years ago, customer acquisition was much more linear. Today, there are multiple touch points and multiple strategies. If you’d like to focus your time on the top six, take a few …

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decision making

Understanding today’s modern buyer of HVAC and plumbing services

Not so long ago, the decision-making process of the average buyer of plumbing services was relatively linear. Customers experienced a plumbing issue, went to the yellow pages or called a friend for a referral, then followed a predictable path that ended with a sale. That’s no longer true for most customer acquisitions. The modern sales …

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Why your HVAC website should have more than 4-5 pages

The typical HVAC or Plumbing website has 4-5 pages (Home – About – Services  – Contact). Yet, if you’re like most contractors, you offer a broad range of services – including storm drainage solutions, regular HVAC maintenance, HVAC repairs, ductless systems, emergency services, AC and furnace installation, just to name a few. Add pages for …

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Plumber tips by seelutions

100 Plumbing tips from Plumber Marketing by seelutions

Repair leaky faucets promptly; a leaky faucet wastes gallons of water in a short period. Insulate your electric hot-water storage tank and pipes, but be careful not to cover the thermostat. Insulate your gas or oil hot-water storage tank and pipes, but be careful not to cover the water heater’s top, bottom, thermostat or burner compartment; …

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