Sales Funnel

Six marketing strategies to grow my HVAC or contractor business

Today’s business owners are continually looking for the most effective and relevant marketing strategies that will best grow their business.  As short as ten years ago, customer acquisition was much more linear. Today, there are multiple touch points and multiple strategies. If you’d like to focus your time on the top six, take a few …

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decision making

Understanding today’s modern buyer of HVAC and plumbing services

Not so long ago, the decision-making process of the average buyer of plumbing services was relatively linear. Customers experienced a plumbing issue, went to the yellow pages or called a friend for a referral, then followed a predictable path that ended with a sale. That’s no longer true for most customer acquisitions. The modern sales …

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