Are you a small business owner? For millions of small businesses across the United States, it’s getting close to the most wonderful time of the year: Small Business Saturday! Celebrated 2 days after Thanksgiving, Small Business Saturday is a way for neighbors to support local independently owned businesses and the communities they serve.
Here are a few tips to help your business get ready:
Tell (and show) others what sets you apart
Whether you’re a retail shop or service-oriented small business like a local HVAC, plumbing or residential contractor, it’s often tough to compete with the big guys. Make sure your neighbors know what makes your small business unique. Use social media to talk about a special service or product you offer – or simply share photos of your welcoming, inviting space or staff!
Give yourself a digital makeover
Double check your website, social media accounts, and testimonial/review sites (like Google reviews) to make sure all online information about your small business is accurate and up to date. Add a few new photos and make sure they look enticing for your neighbors to shop with you during Small Business Saturday.
Leverage local events
Identify other holiday events happening in your community during Small Business Saturday. Determine if and how your business can participate. If the event is happening outside of normal operating hours – consider expanding your hours to capture new customers. Extending hours can make a significant impact on sales this time of year.
Promote your gift cards
Gift cards or gift certificates for family and friends are always a big hit during the holidays and represent a huge opportunity for small businesses. If your business is service-oriented, like a local home contractor, don’t discount the value a gift certificate can have on customers who would love a “100 towards DIY project”!! Get creative on your gift certificates and you can enjoy an important revenue stream!
Prepare your staff
Get your staff excited about Saturday by meeting with them before the big day. First and foremost, thank your staff and show appreciation for their work all year long. Then, remind them to greet each shopper with a warm “Welcome and happy holidays!” when every customer enters your business. Making Small Business Saturday can be a win for your business if a total team effort.
Looking for additional ways to participate in Small Business Saturday or need a little extra support with your marketing during the holidays? Give us a call or send an email firstname.lastname@example.org.