social media for businesses

Why does my business need social media accounts?

Social media might seem like it’s just a fun platform for people to socialize and connect, but it’s actually a powerful business tool. Social media can help you increase traffic, improve your SERP (search engine rankings), increase referrals, and engage with potential customers.

In fact, the Social Media Examiner, a marketing society that constantly analyzes the industry and taps the social media networks to provide expert advice, recent reported the following stats – worth tweeting about!

1) 92% of marketers surveyed agree that social media is important for their business, up from 86% in 2013. 

2) 80% of marketers indicated that their social media efforts increased traffic to their website.

3) More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales.

4) 95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses.

5) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.

Let’s take a look at Facebook for your business.

There are a number of ways for businesses to create a presence on Facebook, and it’s important that you understand their features, benefits, and drawbacks. We’ll touch briefly on each below:

Option #1: Personal Profile

When you sign up for Facebook, you’re required to first do so as yourself with a personal profile. If you’re a sole proprietor, it can be tempting to just use that profile for your business. Doing so, however, could violate Facebook’s terms of service – so proceed with caution.

Option #2:  Create a Facebook Business Page

Facebook allows you to create a business profile that is separate from your personal profile. Having a separate Facebook page for your business keeps your account in good standing, and gives you the freedom to post, advertise, and focus your content around your business, industry, and customers.

Pros

  • Gives you access to Facebook ads.
  • Separates your personal life from your business.
  • Gives you access to Facebook Analytics.

Cons

  • Managing a business page can be time-consuming.
  • You’re subject to Facebook’s ad policy, and your ads may not be approved under it.

Best Practices

  • Avoid overly-promotional content.
  • Find, create, and share content that’s relevant to your products.
  • Create a greater narrative that keeps your customers interested.

Option #3:  Create a Facebook Group

Facebook groups are communities you create or join via your personal profile or business page. Groups are made up of like-minded people and organizations that come together to discuss and share ideas around common interests. Often, such groups have rules to keep interaction focused on their purpose. You can either create your own group or join one of the many Facebook groups formed around your industry.

Want to keep ahead of your competitors? Need to get started on one (or several) social media platforms? Contact seelutions for a personal conversation and let our team get to work for you.

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