NAP stands for name, address, phone number and it is critical for businesses that want to rank well in the local organic search results. Why? Because search engines like Google take accurate NAP data into account when determining which companies they trust to show in specific geo-targeted searches. When it comes to the Internet, Google is still the number-one source for most new customers. And in Google’s mind, accurate NAP details on your website just isn’t enough. It wants consistency across your entire digital footprint.
Sure, somewhere on your website is the name of your business, address and a phone number where customers can reach you. But in the digital marketing world, this NAP (name, address, and phone number) must be consistent across your website, Google My Business listing, Google maps, Yahoo, Facebook, LinkedIn, Bing and any other digital (online) directories across the Web.
Even one small discrepancy may confuse Google’s algorithm, which can impact your company’s visibility in search results.
Listing your address as “123 Plumber Street” or “123 Plumber St.” may get customers to the same destination but this disparity, won’t please Google – which, in turn, could negatively impact your SEO (search engine optimization). It is critical that NAP & Directory maintenance is done regularly for your business so that your name, address, and phone number are correct and visible across the Internet – not just on your website.
Is your NAP information consistent? If not, contact seelutions to see how directory maintenance and other digital marketing features can benefit your business.