We’re often asked by HVAC clients if they need a blog on their website. The short answer – YES. Here are the top three reasons that blogging benefits your HVAC or contractor company:
HVAC BLOGS HELP TO BUILD TRUST
The more that consumers (potential customers) see that a company is knowledgeable, trustworthy, and reputable (and in their market—if they’re local), the more likely they’ll contact you when service is needed. After all, a big part of your online presence should be focused on establishing solid connections with current and new customers. Building relationships by serving as the online “go to guy or gal” when your customers have questions is a great way to consistently demonstrate your expertise and willingness to help. Be honest and straightforward with your articles and don’t get hung up on the length. When you have helpful tips or news to share….share it!
IMPROVES ORGANIC TRAFFIC TO YOUR WEBSITE
We’ve said it before, but we’ll say it again: Google ranks web pages, not websites. So if you want more visitors to your website, you need to fresh relative content on website pages. A blog or “news” page is a smart, simple way to do this.
The majority of people looking for answers on the internet search what’s called “long tail keywords”. Long tail keywords are longer, specific keywords or phrases such as, “how to repair an air conditioner”. As you continue to answer the questions people are asking and provide the information they’re looking for online, the greater the traffic to your website. Show homeowners that you are the authority in your local market – and HVAC industry by answering common questions on your blog.
BLOGS COMPLEMENT YOUR SOCIAL MEDIA
As an HVAC or plumbing contractor, you may wonder why it’s important to even have social media pages (Facebook, Instagram, Twitter, YouTube, etc.) – but it is actually a great way for HVAC companies to stay top of mind with existing and new customers. But you certainly won’t attract the right attention if all your social media posts are promoting your heating and cooling services. Now, you might be thinking that’s crazy. That’s where blog posts are a great tool.
Social media is all about sharing news, tips and ideas! Share a blog post that talks about what to look for when your AC system might need a repair. Or, how about a blog on why your furnace may be leaking water? These helpful blogs will not only resonate with your audience but it will provide them with answers they might have been looking for. And best of all – by clicking on the link on social media, you’re leading them to your website! So, if they click your social post and read your article/blog….they just may realize that they need your service.
If you’d like more tips like these, let’s get social! Follow me on facebook here.