The typical HVAC or Plumbing website has 4-5 pages (Home – About – Services – Contact). Yet, if you’re like most contractors, you offer a broad range of services – including storm drainage solutions, regular HVAC maintenance, HVAC repairs, ductless systems, emergency services, AC and furnace installation, just to name a few.
Add pages for each of your services
When you build a website with separate pages for each of your company’s services, you’re creating additional “indexes” on the major internet search engines. Search engines, or the “spiders” that you may have heard about, look for key words that support the authenticity of a website page. Ideally, you want to get listed on multiple search engines for each of your services. Creating pages for each of your services maximizes your chances of being found by new customers.
Create a page for each of your market areas
In addition to your services, it’s equally important to think about the locations you are servicing. If you offer your services to residents and/or businesses outside of your primary market area (town), it’s important to represent that on your website as well. Include website pages for each of the counties, towns or cities you service on the major internet search engines (Google, Yahoo, Bing, Yelp, Amazon, AOL, etc.).
Capture authentic customer reviews
The keyword here is “authentic”. Capturing and leveraging your customer reviews organically may initially seem time-consuming, but in the long-run, you’ll be so glad you did. More than ever, people today are looking for authentic recommendations – and they don’t trust a company that seems to have all “perfect” reviews. Don’t worry if you happen to get less than 5-stars on a review. If you simply focus on providing excellent service to your clients, your average review will be impressive.
There are multiple apps available today that automatically glean customer reviews from your Google page, Facebook page or other resources where you are collecting them. The app will capture and feed them directly onto your website. Create a page on your website so prospect customers can read your reviews. This is a great way to get your phone to ring!
Optimize each page for key words
Finally, once your web designer has built out the multiple pages on your website, each page must be SEO optimized. What is SEO? SEO stands for search engine optimization. SEO allows the search engines to authenticate each page and “understand” what each page is about. Search engines determine if a website is considered authentic or “real” based on content on each page. Professionally developed content on a website is key today. Sure, your designer may want to focus on the “design” but if no one can find it on the internet, the site has zero value to you.
Three key areas: design, content and SEO
The bottom line, designing an effective HVAC website requires far more than creating one that simply “looks nice”. There’s an art and science that involves a great deal of expertise. Ensure that your website designer not only understands the design side, but SEO and your business as well.
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