How to Attract More HVAC and Plumbing Customers

You own an HVAC or plumbing business, and you’ve got a steady stream of customers on annual maintenance plans. But, the last piece of the puzzle is missing. You wonder how you can best capture new customers. As Bob Dylan said, “The times they are a-changin’,” and that rings true for how you market your …

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Remove a Google Review

How to Remove an Unfair (Bad) Review on Google

DON’T PANIC. Sure, a ONE STAR REVIEW can be a business owner’s nightmare. After all, you place a high value on customer service and quality products.  And now, your hard-earned prized reputation is tarnished!  Not to mention, positive reviews are part of Google’s search algorithm, and it pulls not just Google reviews, but Facebook, Yelp, …

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Six marketing strategies to grow my HVAC or contractor business

Today’s business owners are continually looking for the most effective and relevant marketing strategies that will best grow their business.  As short as ten years ago, customer acquisition was much more linear. Today, there are multiple touch points and multiple strategies. If you’d like to focus your time on the top six, take a few …

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social media for businesses

Why does my business need social media accounts?

Social media might seem like it’s just a fun platform for people to socialize and connect, but it’s actually a powerful business tool. Social media can help you increase traffic, improve your SERP (search engine rankings), increase referrals, and engage with potential customers. In fact, the Social Media Examiner, a marketing society that constantly analyzes the …

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Blog article benefits

Do I really need a BLOG on my website?

We’re often asked by HVAC clients if they need a blog on their website. The short answer – YES. Here are the top three reasons that blogging benefits your HVAC or contractor company: HVAC BLOGS HELP TO BUILD TRUST The more that consumers (potential customers) see that a company is knowledgeable, trustworthy, and reputable (and …

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decision making

Understanding today’s modern buyer of HVAC and plumbing services

Not so long ago, the decision-making process of the average buyer of plumbing services was relatively linear. Customers experienced a plumbing issue, went to the yellow pages or called a friend for a referral, then followed a predictable path that ended with a sale. That’s no longer true for most customer acquisitions. The modern sales …

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Why your HVAC website should have more than 4-5 pages

The typical HVAC or Plumbing website has 4-5 pages (Home – About – Services  – Contact). Yet, if you’re like most contractors, you offer a broad range of services – including storm drainage solutions, regular HVAC maintenance, HVAC repairs, ductless systems, emergency services, AC and furnace installation, just to name a few. Add pages for …

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A Breakdown of Google Search Results by seelutions Contractor Marketing

Are you curious how “search results” work on Google? Do you wonder why your business is not showing up on page one when searching for your services within your market area? I hope this diagram of a search query for “HVAC Chesapeake” on Google on December 18, 2018, helps you understand the breakdown of what …

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roof damage

5 ways to help prevent roof damage in winter – seelutions Roofer Marketing

The middle of January is the worst time to discover that your roof is damaged and leaking. In spring, when the snow starts to melt, you’ll quickly find the problem has worsened. To help prevent damage to your roof this winter, here are five things you should do before the first heavy snowfall hits. 1. Clean out …

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