The Power of Accurate NAP-ping

NAP stands for name, address, phone number and it is critical for businesses that want to rank well in the local organic search results. Why? Because search engines like Google take accurate NAP data into account when determining which companies they trust to show in specific geo-targeted searches. When it comes to the Internet, Google …

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photography

A Picture is Worth a Thousand Words: Website Photography

For years I’ve been urging small business owners to invest in great photography, especially (positive) photos of the business owners and their smiling teams. Why? Photos increase connectivity. They add authenticity to your digital media and website, telling your customers, “We’re real, we enjoy what we do and you can count on us.” Sure, that …

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HVAC google search

How Are New Customers Finding You? The Latest on Google Searches

Nearly 80 percent of prospective customers start their journey for finding services in the local market with Google searches. It’s where customers are searching for just about everything –  including HVAC contractors, plumbers and other service contractors. They’ll check out companies’ review ratings, how many reviews each company has received, then most likely visit their …

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Shop Saturday

5 Tips for Small Business Saturday Success

Are you a small business owner? For millions of small businesses across the United States, it’s getting close to the most wonderful time of the year: Small Business Saturday! Celebrated 2 days after Thanksgiving, Small Business Saturday is a way for neighbors to support local independently owned businesses and the communities they serve. Here are a …

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What you need to know about websites and domain names

Are you thinking about starting your own business? Perhaps you’ve had a business for some time now but you don’t have a website? Choosing the right domain name can go a long way if you are a business looking to increase sales. Your website and domain name are the foundation of your digital presence – …

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holiday marketing ideas

Four must-haves for your HVAC holiday marketing strategy

Use these four tips to make your HVAC holiday marketing strategy merry and bright. Your holiday marketing strategy can be the gift that keeps on giving you new customers into next year. Must-haves for your holiday marketing strategy  Set aside planning time, offer incentives, make connections and send out strategic email marketing campaigns. Planning time  …

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How to Attract More HVAC and Plumbing Customers

You own an HVAC or plumbing business, and you’ve got a steady stream of customers on annual maintenance plans. But, the last piece of the puzzle is missing. You wonder how you can best capture new customers. As Bob Dylan said, “The times they are a-changin’,” and that rings true for how you market your …

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Remove a Google Review

How to Remove an Unfair (Bad) Review on Google

DON’T PANIC. Sure, a ONE STAR REVIEW can be a business owner’s nightmare. After all, you place a high value on customer service and quality products.  And now, your hard-earned prized reputation is tarnished!  Not to mention, positive reviews are part of Google’s search algorithm, and it pulls not just Google reviews, but Facebook, Yelp, …

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